Larry Shadgett has been the manager of Sunshine Market for 10 years. Other markets on campus that don’t take dining dollars, the General Store Co-op and Sunshine Market among them, have also entered the yerba mate game. UCSD’s Housing Dining Hospitality, and markets like Roger’s Market, John’s Market, and Goody’s Market all have yerba mate products in their stores. The bottle said that it was from Paraguay and that was pretty exotic.” “The taste was great the first time and it had the right amount of caffeine. It sounded modern and cool,” Rivera said. “I was at the beach on a pretty nice day and some lifeguards were talking about this new drink called yerba mate. Roger Revelle College sophomore Spencer Rivera heard about the product at a place where more people in San Diego go to. Word about yerba mate is spreading and it is being talked about in everyday locations. “It still has all of the caffeine, but it is more appealing to college students,” “Probably that it is like an energy drink, but it doesn’t have all of the bad stigma connected to energy drinks,” Noritake said. He attributes this uncontested branding as a driving force for its popularity. Although yerba mate isn’t a replacement for coffee in his eyes, he values it as an alternative that he is more comfortable with than other energy drinks. Noritake proudly identifies as someone who is hooked on caffeine and consumes it on a daily basis. Apart from lacking taurine, yerba mate has no artificial sweeteners in the unsweetened versions and the caffeine comes from a natural source. Taurine increases the amount of lithium in a person’s body and this leads to health issues like poor kidney health. It doesn’t have taurine or anything like that.” “Also, I see that it is a little better than energy drinks. “I just see a lot around the stores,” Noritake said. One of these students is Thurgood Marshall College junior Joshua Noritake who still drinks a lot of coffee but is turning to yerba mate as an alternative to a typical energy drink. Many students at UC San Diego view yerba mate as an alternative to coffee. The study points to the large portion of caffeine consumers that are among college students. 79 percent of these students use caffeine as a method to stay awake. All of these drinks stem from the yerba mate plant.Ī recent study conducted by Clinical Nutrition, the journal of The European Society for Clinical Nutrition and Metabolism, finds that 92 percent of college students consume caffeine in any form and that the most popular form is coffee. Within the most popular brands, there is a trend of featuring one of these three types of yerba mate drinks. Yerbaé, another yerba mate company, has come out with a sparkling yerba mate drink to rival Guayakí’s sparkling drink. Yachak, another yerba mate company, entered the market with a drink that is also a juice and tea fusion. The company has a variety of drinks ranging from a sparkling drink, a drink based on tea and herbs, “Terere” - which is either unsweetened or sweetened, and a drink that is branded as a typical energy drink in a can with a fusion of juice and tea. Guayakí, which is not Food and Drug Administration approved due to a lack of research, is one of the largest companies in the yerba mate industry, and it has an established presence on campus. The product was introduced into North America due to its popularity among caffeine drinkers. Orlando Yerba Mate is one of many companies that uses the name of the drink for a trademark in North America. This plant is based in South America and the drink is very popular in the region, specifically in Paraguay, Brazil, Argentina, and Uruguay. The drink is produced by a process of brewing yerba mate leaves with water and then combining it with juice as an infusion to create a beverage that has a similar consistency to herbal tea. Yerba mate is a plant that has caffeine and is used to create caffeinated drinks. There is a challenger to coffee’s throne developing in the caffeine industry: yerba mate. Students typically turn to a cup of coffee, but now, walking into any library or study room on campus, one is likely to see students holding an iconic yellow can or colored bottle. Caffeine is the fuel for these late-night endeavors and academic binges. Students have a tendency to cram before a midterm or type up an essay the night before it’s due. Its popularity continues to rise and points to college students looking for other forms of caffeine. Students are drinking yerba mate to stay up for midterms and finals.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |